Always have a couple of catalogues in your handbag.
It is dead easy to bring up CA in your general conversations too.
Let everyone you meet know. Like I have said here before, my Drs surgery has a catalogue, the dentist, the chiropractor, the dermatologist, the physio - everyone! (god, it sounds like I am falling apart! lol)
What has got these people's attention?? My email address.
It is chocolateaddict@... or they ask in general conversation.
If you have young kids that do sports/activities/go to kinder/school, anything you can drop it in to conversations while watching the kids play.
Have a launch party at your place. Call it a mystery host party, anyone that orders over X amount (I say $20) goes on the draw to be the host of the day.
Invite all your friends and ask them to bring a friend. At that launch party give them items that are not normally available to sample.
Last mystery host party I had here they tried the rocky road, freeze dried ice cream, choc stones etc..
Facebook - use it to your advantage. There are tons of buy/swap/sell pages, just check each one allows business advertising then go for it with a link to your facebook page. I got 5 bookings in one weekend from advertising on a few b/s/s pages.
If someone emails/inboxes asking for info and then don't get back to you just get back to them saying that spots are filling fast and if they want to book for "April" they better get in quick. It isn't pushy, more a reminder.
I was told recently that a survey was done by another party plan company (le reve maybe??) and you need to letterbox drop one house 8 times before the people actually take any notice.
I have done a few letter box drops but only gotten one party from over 200 drops. Word of mouth is easier and cheaper.
Also, next time personalised stationery is available get a car magnet.
I got a once off order from a school mum cos she saw my car magnet. She also offered me a spot at a baby and kids market. I couldn't do it but she knows where to find me for future events.
Let up a mailing list with all your party contacts. Encourage them to fill out that part of the form. Easiest way to get them to do it is tell them you do not pass on the details to anyone else, including head office. I also tell them I never email begging for parties as I find that annoying and also that I am busy enough already that I don't need to hassle people. (they don't need to know my diary is empty!!)
Then once a month send out a newsletter. It reminds them of the product. We do a monthly newsletter from head office, it is normally emailed out to our contact list (over 1500) people. Sign up for it if you haven't already, though it will be going online at the shop site soon. You can still email your customer base to let them know of any new flyers, monthly specials etc...
Hope that helps. This time of year is a bit quiet because of Easter, so the rest of April is usually quiet but it does pick up once they get over the whole Easter thing.